As the founder of DSC.RACING, I lead a multifaceted motorsports initiative rooted in education, innovation, and performance. Based in Austin, Texas, with Circuit of the Americas as a primary training ground, DSC.RACING delivers advanced HPDE coaching, theory, SIM training, and arrive and drive programs built to help drivers progress with confidence. From first-time track drivers to seasoned enthusiasts, we specialize in unlocking potential through data, technique, and trust.

Beyond the track, I expanded our mission into immersive motorsport culture at scale. As the creator of Digital Podium Festival, I launched an event that welcomed over 20,000 attendees in its inaugural year in Austin. The festival merges sim racing, esports, live experiences, music, future mobility, and mentorship into a single platform, championing youth engagement, tech-forward storytelling, and social impact through the lens of motorsports.

DSC.RACING also curates private VIP motorsports experiences across iconic tracks in Europe, the Middle East, and the United States. These programs combine arrive-and-drive coaching with five-star hospitality, including premium paddock access and elevated race-weekend experiences designed for drivers, partners, and guests who want the sport at its highest level.

Together, these initiatives represent a full-circle commitment, from coaching individuals behind the wheel to designing the experiences and platforms that shape the next generation of racing and entertainment.