As the founder of DSC.RACING, I lead a multifaceted motorsports initiative rooted in education, innovation, and performance. Based in Austin, Texas, across from the legendary Circuit of the Americas — DSC.RACING offers advanced HPDE coaching, theory, SIM training, and arrive-and-drive programs backed by a private garage condo facility purpose-built for racing hospitality, vehicle storage, and event hosting. From new drivers to seasoned racers, we specialize in unlocking individual potential through data, technique, and trust.

Beyond the track, I’ve landed our mission into the world of immersive experience design and motorsport culture at scale. As the creator of Digital Podium Festival, I launched an event that welcomed over 20,000 attendees in its inaugural year in Austin. The festival merges SIM racing, esports, live experiences, music, future mobility, and mentorship into a single platform. The festival champions youth engagement, tech-forward storytelling, and social impact through the lens of motorsports.

I also led the U.S. expansion and the rebranding of Sim Racing Expo, Europe’s influential simulation racing event. By bringing it to North America for the first time, we’re bridging real-world motorsports and digital ecosystems, giving manufacturers, developers, and fans a space to innovate, compete, and collaborate.

Together, these initiatives represent a full-circle commitment: from coaching individuals behind the wheel to designing the experiences and platforms that shape the next generation of racing and entertainment.