Mentoring a student racing club from campus to the paddock.
I mentor Longhorn Sim Racing at the University of Texas at Austin. Through DSC.RACING and Dreamspace, I opened the paddock at Circuit of the Americas, created paid internships and taught the students how to build a brand and run an organization.
Mentor, host and door opener.
Longhorn Sim Racing is a student club at the University of Texas at Austin. I am their mentor, and what I bring is access, paid work and structure.
Access. DSC.RACING, my racing company, gets club members into the paddock at Circuit of the Americas, the Formula 1 track in Austin, so they see professional motorsport from the inside instead of from the grandstand.
Paid work and industry connections. I helped students land paid internships, including roles at Digital Podium Festival, the event we run, and I helped members become track marshals. Along the way I introduced them to people in motorsport and the creative industry.
Structure. I taught the club branding and organizational structure, so it presents itself with one voice and runs with clear roles.
Inside Circuit of the Americas.
Members at the FIA World Endurance Championship weekend in September 2025.
A day in the paddock and pit lane in January 2026.
Photos courtesy of Longhorn Sim Racing.
An identity built as a mentorship project.
Dreamspace, my agency, created the club’s brand identity as part of the mentorship. The strategy is built on one idea, Pixels to podium. The system includes a logo with motion, an orange, black and gray palette, Kanit and Montserrat typography, social templates, driver nameplates, photography direction and merch. The guidelines were completed in November 2025.
See the full brand case study at Dreamspace
Real stakes teach faster.
Design students learn fastest when the work is real: a real brand, a real paddock, a real paycheck. That is the model I want to bring to teaching graphic design for interactive and digital media.
Longhorn Sim Racing members and executive board, the DSC.RACING team and the Dreamspace team. Longhorn Sim Racing is a student organization at the University of Texas at Austin. This page is my own and is not an official UT publication.
Want to talk mentorship, motorsport or brand?
Tell me what you are building and who it is for, and I will tell you how I can help.
Get in touch