Case studies
Interim engagements and platforms I have led, some as a private independent consultant and some through my own companies. Each one covers what the situation actually was, what I built, and the parts that transfer to any company at the same stage.
Mentoring a UT Austin racing club into the paddock at Circuit of the Americas.
I mentor Longhorn Sim Racing through DSC.RACING and Dreamspace: paddock access, paid internships, industry connections and lessons in branding and organizational structure.
Read the case studyDesigning the operating system for an XR headset meant to replace the smartphone.
A confidential case study. As Executive Creative Director and partner at Dreamspace, I led the design of an operating system for an augmented reality headset, built on a ten-year study of how the technology and the way we control it would evolve. Shared by password.
Request accessFrom player cards to the full game UI: designing NBA All-World.
As Executive Creative Director and partner at Dreamspace, I led the design of NBA All-World for Niantic, the studio behind Pokémon GO. It began in 2021 with one feature, the player card, and grew into the game’s interface, its map and its icon system.
Read the case studyHired to run creative. I ended up building the company.
A four-month interim engagement that was supposed to be creative direction, and turned into agency formation, an e-commerce turnaround, IP governance, influencer economics and a private-label launch. All of it running at once.
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From R&D to the logo and game UI: designing Marvel World of Heroes.
As Executive Creative Director and partner at Dreamspace, I led the R&D, the brand and the game UI for Marvel World of Heroes, Niantic’s AR game made with Marvel. Niantic asked for two visual styles. We delivered more than 15, then designed the logo and the game UI.
Read the case studyOne headset, three mediums: a spatial platform for live sport, streaming and gaming.
After moderating the Racing Beyond Limits panel at AWE USA 2024, I led the design of a spatial concept that merges live racing, streaming content and gaming in one pass-through headset app.
Read the case studyBuilding the platform that connects people in need directly with people who can help.
As executive creative director, I led the UX, UI and development team behind Needs Map, a humanitarian platform in Turkey. My company funded it and donated it. It has supported more than 10 million needs, and when a national emergency came, it became the coordination layer.
Read the case studyRedesigning the perks platform used by 70% of the Fortune 1000, while it kept selling.
As co-executive creative director at Dreamspace, I led the UX and UI design of Perks at Work, the employee perks platform that now reaches more than 30 million employees. Thousands of pages were redesigned and released in phases while the store kept taking orders.
Read the case studyMore case studies in preparation.
I get hired when the marketing problem turns out to be an operations problem.
Interim leadership for founder-led and mid-market companies that have outgrown their own infrastructure. Diagnosis first, then the build, then the handover. I take these engagements directly as an independent consultant, separate from my companies.
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